PRINT & WEB DESIGN
Michelob Ultra x GolfNow
I developed pre-sales creative concepts and promotional artwork to support a partnership pitch to Michelob Ultra, bringing together Fandango Rewards, GolfNow, and GolfPass for a campaign offering consumers the chance to win PGA TOUR tickets and other golf-related prizes. Working closely with the sales team under a tight deadline, I quickly translated campaign ideas and business objectives into polished creative concepts that could be presented to potential partners. My role focused on visualizing how the campaign would come to life across multiple digital and physical touchpoints.
In-Store Signage & Print Design
In-Store Signage & Print Design
As part of the Michelob Ultra campaign, I designed large-format in-store promotional signage to capture shoppers' attention and drive engagement with the PGA TOUR sweepstakes. The design incorporated bold typography, golf imagery, Michelob Ultra branding, and a prominent QR code that connected customers directly to the promotional experience. I focused on creating a visually impactful layout that communicated the campaign's message at a glance while maintaining brand consistency and ensuring the artwork was optimized for large-format printing and retail displays..
Promotional Website | UI/UX Design
As part of the Michelob Ultra x GolfNow campaign, I designed the UI for a responsive promotional microsite that connected the campaign's physical and digital touchpoints into one cohesive user experience. Using Figma, I developed high-fidelity mockups, leveraging Auto Layout, reusable components, and responsive design techniques to create consistent layouts across desktop and mobile devices. The design process focused on establishing a clear visual hierarchy, intuitive navigation, and prominent calls to action that guided users through the sweepstakes entry process. I incorporated the same typography, color palette, golf imagery, and branding used across the in-store signage, product packaging, QR code tags, and Walmart promotional banners to maintain a seamless visual experience. Special attention was given to the transition from scanning a QR code or clicking a digital banner to arriving on the promotional website, ensuring users could easily understand the offer and take action. The goal was to demonstrate how the campaign's creative elements could work together to drive engagement, encourage participation, and deliver a consistent brand experience across every touchpoint.
Mobile UI Design & Figma Prototyping
With QR codes on product packaging and in-store displays directing users to the microsite, I prioritized a mobile-first experience that made entering the sweepstakes quick and intuitive. I focused on simplifying the layout, optimizing content hierarchy, and designing touch-friendly interactions that guided users toward the entry form. Using Figma’s Prototype Mode, I created a simple clickable prototype connecting the landing page, entry form, and confirmation screen. I incorporated interactive hotspots, navigation flows, and basic transitions to demonstrate how users would move through the experience. This helped communicate the intended functionality, identify potential friction points, and present a realistic mobile experience during the pre-sales pitch.
